APU Dairy — Tsagaan Sar Welcome Home Campaign
Client: APU Dairy
Project: Tsagaan Sar Airport Brand Activation Video
Services: Creative Development · Video Production · On-Site Filming · Post-Production
Overview
For Tsagaan Sar, APU Dairy created a warm welcome-home gesture for Mongolian travelers arriving back in the country during the holiday period. At the airport, arriving passengers were greeted with a special announcement inviting them to collect fresh APU Dairy milk near the baggage-claim area and take it home to share with their families. Orgil Media produced the video content around the activation, capturing the emotional connection between homecoming, family and Tsagaan Sar traditions while naturally integrating the APU Dairy brand into the experience.
The Idea
Tsagaan Sar is one of Mongolia’s most important family celebrations, and for many travelers, returning home is an important part of the holiday itself. The campaign used that moment of arrival to create a simple but meaningful brand interaction. Rather than relying on conventional product advertising, APU Dairy became part of the welcome-home experience by offering passengers fresh milk to bring home for the celebration. The airport announcement connected the activation directly to the journey:
Welcome home. Celebrate Tsagaan Sar with your family. And take something fresh home with you.
Our Role
Orgil Media was responsible for producing the video that documented and communicated the activation.
Our work included:
- creative and production planning;
- on-site filming at the airport;
- capturing the passenger arrival experience;
- documenting the branded milk collection point;
- filming product and activation details;
- capturing natural reactions and interactions;
- editing and post-production;
- development of the final video for digital communication.
Production Approach
The production needed to feel genuine rather than staged. Our visual approach focused on the natural rhythm of airport arrivals—the moment passengers enter the terminal, collect their luggage, hear the welcome message and reconnect with the feeling of being home. The APU Dairy activation was integrated into that journey as a warm gesture rather than presented as a conventional advertisement. By combining real airport moments, a culturally relevant holiday message and simple product integration, the video positioned APU Dairy within a familiar and emotional Tsagaan Sar experience.
Brand Through Experience
The project demonstrates how a physical brand activation can become more powerful when it is supported by strong content. The complimentary milk created the real-world interaction, while the video extended that moment beyond the airport and allowed the campaign story to reach a wider digital audience. For Orgil Media, the project combined brand experience and content production, turning a simple product gesture into a story about returning home for Tsagaan Sar.
Behind the Scenes
In addition to the main campaign video, Orgil Media also produced behind-the-scenes content documenting how the activation and filming came together. The BTS production captured the preparation, coordination and real working moments behind the final piece—from setting up the airport activation and organizing the shoot to filming passenger interactions and managing the production on site. This additional content gave audiences a second perspective on the campaign, showing not only the finished brand story but also the people, process and production behind it. By producing both the main video and the BTS content, the project generated a broader content package that could be used across social media and digital channels, extending the life of the activation beyond the original film.
